diff --git a/com.twin.app.shoptime/assets/images/icons/coupon.png b/com.twin.app.shoptime/assets/images/icons/coupon.png
new file mode 100644
index 00000000..5be891bd
Binary files /dev/null and b/com.twin.app.shoptime/assets/images/icons/coupon.png differ
diff --git a/com.twin.app.shoptime/src/views/DetailPanel/ProductAllSection/ProductAllSection.jsx b/com.twin.app.shoptime/src/views/DetailPanel/ProductAllSection/ProductAllSection.jsx
index ee18f332..b0e8ae92 100644
--- a/com.twin.app.shoptime/src/views/DetailPanel/ProductAllSection/ProductAllSection.jsx
+++ b/com.twin.app.shoptime/src/views/DetailPanel/ProductAllSection/ProductAllSection.jsx
@@ -1,30 +1,65 @@
-import React, { useCallback, useEffect, useMemo, useRef, useState } from 'react';
+import React, {
+  useCallback,
+  useEffect,
+  useMemo,
+  useRef,
+  useState,
+} from 'react';
 
 import classNames from 'classnames';
 // import { throttle } from 'lodash';
 import { PropTypes } from 'prop-types';
-import { useDispatch, useSelector } from 'react-redux';
+import {
+  useDispatch,
+  useSelector,
+} from 'react-redux';
 
 import Spotlight from '@enact/spotlight';
 /* eslint-disable react/jsx-no-bind */
 // src/views/DetailPanel/ProductAllSection/ProductAllSection.jsx
-import SpotlightContainerDecorator from '@enact/spotlight/SpotlightContainerDecorator';
+import SpotlightContainerDecorator
+  from '@enact/spotlight/SpotlightContainerDecorator';
+import Spottable from '@enact/spotlight/Spottable';
 
+import couponImg from '../../../../assets/images/icons/coupon.png';
 // import Spottable from '@enact/spotlight/Spottable';
 //image
-import arrowDown from '../../../../assets/images/icons/ic_arrow_down_3x_new.png';
-import indicatorDefaultImage from '../../../../assets/images/img-thumb-empty-144@3x.png';
+import arrowDown
+  from '../../../../assets/images/icons/ic_arrow_down_3x_new.png';
+import indicatorDefaultImage
+  from '../../../../assets/images/img-thumb-empty-144@3x.png';
+import {
+  setHidePopup,
+  setShowPopup,
+} from '../../../actions/commonActions.js';
+import {
+  getProductCouponDownload,
+  getProductCouponSearch,
+  getProductCouponTotDownload,
+} from '../../../actions/couponActions.js';
 // import { pushPanel } from '../../../actions/panelActions';
-import { minimizeModalMedia, restoreModalMedia } from '../../../actions/mediaActions';
+import {
+  minimizeModalMedia,
+  restoreModalMedia,
+} from '../../../actions/mediaActions';
 import { pauseFullscreenVideo } from '../../../actions/playActions';
 import { resetShowAllReviews } from '../../../actions/productActions';
-import { clearAllToasts, removeToast, showToast } from '../../../actions/toastActions';
+import {
+  clearAllToasts,
+  removeToast,
+  showToast,
+} from '../../../actions/toastActions';
+import CustomImage from '../../../components/CustomImage/CustomImage.jsx';
 // ProductInfoSection imports
 import TButton from '../../../components/TButton/TButton';
+import TPopUp from '../../../components/TPopUp/TPopUp.jsx';
+import TVirtualGridList
+  from '../../../components/TVirtualGridList/TVirtualGridList.jsx';
 import useReviews from '../../../hooks/useReviews/useReviews';
 import useScrollTo from '../../../hooks/useScrollTo';
 import { BUYNOW_CONFIG } from '../../../utils/BuyNowConfig';
 import { panel_names } from '../../../utils/Config';
+import * as Config from '../../../utils/Config.js';
 import {
   andThen,
   curry,
@@ -51,13 +86,19 @@ import StarRating from '../components/StarRating';
 // ProductContentSection imports
 import TScrollerDetail from '../components/TScroller/TScrollerDetail';
 import DetailPanelSkeleton from '../DetailPanelSkeleton/DetailPanelSkeleton';
-import ProductDescription from '../ProductContentSection/ProductDescription/ProductDescription';
-import ProductDetail from '../ProductContentSection/ProductDetail/ProductDetail.new';
-import { ProductVideoV2 } from '../ProductContentSection/ProductVideo/ProductVideo.v2.jsx';
-import ProductVideo from '../ProductContentSection/ProductVideo/ProductVideo.v3';
+import ProductDescription
+  from '../ProductContentSection/ProductDescription/ProductDescription';
+import ProductDetail
+  from '../ProductContentSection/ProductDetail/ProductDetail.new';
+import {
+  ProductVideoV2,
+} from '../ProductContentSection/ProductVideo/ProductVideo.v2.jsx';
+import ProductVideo
+  from '../ProductContentSection/ProductVideo/ProductVideo.v3';
 import UserReviews from '../ProductContentSection/UserReviews/UserReviews';
 // import ViewAllReviewsButton from '../ProductContentSection/UserReviews/ViewAllReviewsButton';
-import YouMayAlsoLike from '../ProductContentSection/YouMayAlsoLike/YouMayAlsoLike';
+import YouMayAlsoLike
+  from '../ProductContentSection/YouMayAlsoLike/YouMayAlsoLike';
 import QRCode from '../ProductInfoSection/QRCode/QRCode';
 import ProductOverview from '../ProductOverview/ProductOverview';
 // CSS imports
@@ -98,6 +139,8 @@ const HorizontalContainer = SpotlightContainerDecorator(
   'div'
 );
 
+const SpottableComponent = Spottable("div");
+
 const getProductData = curry((productType, themeProductInfo, productInfo) =>
   pipe(
     when(
@@ -148,7 +191,16 @@ export default function ProductAllSection({
 
   // YouMayLike 데이터는 API 응답 시간이 걸리므로 직접 구독
   const youmaylikeData = useSelector((state) => state.main.youmaylikeData);
-
+  //coupon
+  const { partnerCoupon } = useSelector(
+    (state) => state.coupon.productCouponSearchData
+  );
+  const { userNumber } = useSelector(
+    (state) => state.common.appStatus.loginUserData
+  );
+  const { popupVisible, activePopup } = useSelector(
+    (state) => state.common.popup
+  );
   // ProductVideo 버전 관리 (1: 기존 modal 방식, 2: 내장 방식 , 3: 비디오 생략)
   const [productVideoVersion, setProductVideoVersion] = useState(1);
   // 비디오 재생 여부 flag (재생 전에는 minimize/restore 로직 비활성화)
@@ -177,6 +229,215 @@ export default function ProductAllSection({
 
   // 스크롤 위치에 따른 MediaPanel 제어 상태
   const [shouldMinimizeMedia, setShouldMinimizeMedia] = useState(false);
+  //coupon
+  const [promotions, setPromotions] = useState([]);
+  const [selectedCouponIndex, setSelectedCouponIndex] = useState(0);
+  const [selectedCoupon, setSelectedCoupon] = useState();
+  const [downloadCouponArr, setDownloadCouponArr] = useState([]);
+  const [couponTypes, setCouponTypes] = useState(null);
+  const [couponCodes, setCouponCodes] = useState("");
+  const [focused, setFocused] = useState(false);
+
+  useEffect(()=>{
+    dispatch(
+      getProductCouponSearch({
+        patnrId: selectedPatnrId,
+        prdtId: selectedPrdtId,
+        mbrNo: userNumber,
+      })
+    );
+  },[dispatch])
+  
+  const getCouponCode = () => {
+    const snoArray = [];
+
+    for (let i = 0; i < selectedCoupon.length; i++) {
+      if (selectedCoupon[i].downloadYn === "Y") {
+        snoArray.push(selectedCoupon[i].cpnSno);
+      }
+    }
+
+    setCouponCodes(snoArray.join(", "));
+  };
+
+  useEffect(() => {
+    if (selectedCoupon) {
+      getCouponCode();
+    }
+  }, [selectedCoupon]);
+
+  useEffect(() => {
+    const newPromotions = [];
+    if (partnerCoupon && partnerCoupon.length > 0) {
+      newPromotions.push($L("SPECIAL PROMOTION"));
+    }
+    setPromotions(newPromotions);
+  }, [partnerCoupon]);
+
+  const handleCouponClick = useCallback(
+    (idx, promotion) => {
+      if (!userNumber) {
+        dispatch(setShowPopup(Config.ACTIVE_POPUP.loginPopup));
+        return;
+      }
+      if (promotion === "SPECIAL PROMOTION") {
+        setSelectedCoupon(partnerCoupon);
+      }
+      setCouponTypes(idx);
+      dispatch(setShowPopup(Config.ACTIVE_POPUP.couponPopup));
+    },
+    [dispatch, popupVisible, promotions, userNumber]
+  );
+
+  const handleCouponTotDownload = useCallback(() => {
+    if (selectedCoupon && userNumber) {
+      const couponCodesArray = couponCodes
+        .split(",")
+        .map((code) => parseInt(code.trim()));
+      setDownloadCouponArr((prevArr) => [...prevArr, ...couponCodesArray]);
+
+      dispatch(
+        getProductCouponTotDownload({
+          mbrNo: userNumber,
+          cpnSnoAll: couponCodes,
+        })
+      );
+    }
+  }, [dispatch, selectedCoupon, userNumber, couponCodes]);
+
+  const onClose = useCallback(
+    (spotlightId) => {
+      dispatch(setHidePopup());
+
+      let currentSpot;
+      if (typeof spotlightId === "string") {
+        currentSpot = spotlightId;
+      } else {
+        currentSpot = SpotlightIds.DETAIL_BUYNOW;
+      }
+
+      if (currentSpot) {
+        setTimeout(() => {
+          Spotlight.focus(currentSpot);
+        });
+      }
+    },
+    [dispatch]
+  )
+
+  const renderItem = useCallback(
+    ({ index, ...rest }) => {
+      const {
+        cpnDctrt,
+        cpnTtl,
+        cpnAplyMinPurcAmt,
+        cpnAplyMaxDcAmt,
+        cpnAplyStrtDtt,
+        cpnAplyEndDtt,
+        shptmDcTpCd,
+        currSign,
+        downloadYn,
+        cpnSno,
+        dcAmt,
+        duplDwldYn,
+      } = selectedCoupon[index];
+
+      const couponAplyStartDate = cpnAplyStrtDtt.split(" ")[0];
+      const couponAplyEndDate = cpnAplyEndDtt.split(" ")[0];
+
+      const onFocus = (index) => {
+        setSelectedCouponIndex(index);
+        setFocused(true);
+      };
+
+      const onBlur = () => {
+        setFocused(false);
+      };
+
+      const handleDownloadClick = () => {
+        if (
+          downloadCouponArr.length > 0 &&
+          downloadCouponArr.includes(cpnSno) &&
+          (downloadYn === "N" || (duplDwldYn === "Y" && downloadYn === "Y"))
+        ) {
+          return;
+        }
+        setDownloadCouponArr((prevArr) => [...prevArr, cpnSno]);
+        dispatch(
+          getProductCouponDownload({ mbrNo: userNumber, cpnSno: cpnSno })
+        );
+      };
+
+      return (
+        <SpottableComponent
+          className={css.couponContainer}
+          spotlightid={`spotlightId-coupon-${index}`}
+          {...rest}
+          onFocus={() => onFocus(index)}
+          onBlur={onBlur}
+          onClick={handleDownloadClick}
+        >
+          <div
+            className={css.couponItem}
+            aria-label={
+              "Purchase over " +
+              cpnAplyMinPurcAmt +
+              "up to " +
+              cpnAplyMaxDcAmt +
+              " off"
+            }
+          >
+            <div className={css.couponTopContents}>
+              {shptmDcTpCd === "CPN00401" && (
+                <span className={css.couponLate}>{`${currSign}${dcAmt}`}</span>
+              )}
+              {shptmDcTpCd === "CPN00402" && (
+                <span className={css.couponLate}>{`${cpnDctrt}%`}</span>
+              )}
+              <span className={css.title} aria-label={cpnTtl}>
+                {cpnTtl}
+              </span>
+            </div>
+
+            <div className={css.couponMiddleContents}>
+              <span>
+                {$L(
+                  "Purchase over ${cpnAplyMinPurcAmt} (up to ${cpnAplyMaxDcAmt} off)"
+                )
+                  .replace("{cpnAplyMinPurcAmt}", cpnAplyMinPurcAmt)
+                  .replace("{cpnAplyMaxDcAmt}", cpnAplyMaxDcAmt)}
+              </span>
+              <span className={classNames(css.content, css.date)}>
+                {couponAplyStartDate}~{couponAplyEndDate}
+              </span>
+            </div>
+
+            <div
+              className={classNames(
+                css.couponBottomButton,
+                downloadCouponArr.length > 0 &&
+                  downloadCouponArr.includes(cpnSno) &&
+                  css.disable,
+                downloadYn === "N" && css.disable,
+                duplDwldYn === "N" && downloadYn === "Y" && css.disable,
+                !downloadCouponArr.includes(cpnSno) &&
+                  index === selectedCouponIndex &&
+                  focused &&
+                  css.focused
+              )}
+              aria-label="Download Button"
+            >
+              {downloadCouponArr.length > 0 &&
+              downloadCouponArr.includes(cpnSno)
+                ? $L("DOWNLOAD COMPLETED")
+                : $L("DOWNLOAD")}
+            </div>
+          </div>
+        </SpottableComponent>
+      );
+    },
+    [selectedCoupon, downloadCouponArr, focused, dispatch]
+  );
 
   useEffect(() => {
     const toggleQRCode = () => {
@@ -631,6 +892,16 @@ export default function ProductAllSection({
 
   // BUY NOW, ADD TO CART 버튼에서 arrow up 시: 항상 헤더 뒤로가기 버튼으로
   const handleSpotlightUpFromBuyButtons = useCallback((e) => {
+    e.stopPropagation();
+    if(promotions){
+      Spotlight.focus('detail-coupon-button');
+    } else {
+      Spotlight.focus('spotlightId_backBtn');
+    }
+  }, [promotions]);
+  
+
+  const handleSpotlightUpFromCouponButtons = useCallback((e) => {
     e.stopPropagation();
     Spotlight.focus('spotlightId_backBtn');
   }, []);
@@ -928,6 +1199,8 @@ export default function ProductAllSection({
     };
   }, []);
 
+  
+
   // 초기 로딩 중에는 Skeleton 표시
   if (isInitialLoading) {
     return (
@@ -936,6 +1209,9 @@ export default function ProductAllSection({
       </div>
     );
   }
+  
+  
+
 
   return (
     <HorizontalContainer className={css.detailArea} onClick={handleCloseToast}>
@@ -983,6 +1259,30 @@ export default function ProductAllSection({
                 </div>
               </ProductOverview>
 
+              {promotions.map((promotion, idx) => {
+                return(
+                <HorizontalContainer className={css.couponContainer} key={idx}>
+                    <div className={css.couponTitleText}>
+                      <div className={css.firstTitle}>SPECIAL PROMOTION</div>
+                      <div className={css.secondTitle}>Coupon only applicable to this product!</div>
+                    </div>               
+                    <TButton
+                      spotlightId="detail-coupon-button"
+                      className={css.couponButton}
+                      onClick={() => {
+                        handleCouponClick(idx, promotion);
+                      }}
+                      onSpotlightUp={handleSpotlightUpFromCouponButtons}
+                      size="detail_very_small"
+                    >
+                      <div className={css.couponText}>
+                        COUPON
+                      </div>
+                      <img className={css.buttonImg} src={couponImg} />
+                    </TButton>
+                </HorizontalContainer>
+                )
+              })}
               {isBillingProductVisible && (
                 <HorizontalContainer className={css.buyNowCartContainer}>
                   <TButton
@@ -1277,6 +1577,38 @@ export default function ProductAllSection({
           </p>
         )}
       </div>
+      {/* COUPON POPUP */}
+      {activePopup === Config.ACTIVE_POPUP.couponPopup && (
+        <TPopUp
+          kind="couponPopup"
+          hasText
+          title={couponTypes === 0 ? promotions[0] : promotions[1]}
+          open={popupVisible}
+          onClick={handleCouponTotDownload}
+          onClose={onClose}
+          hasButton
+          button1Text={$L("DOWNLOAD ALL")}
+          button2Text={$L("CLOSE")}
+        >
+          <Container className={css.itemWrap}>
+            {selectedCoupon && selectedCoupon.length > 0 && (
+              <TVirtualGridList
+                dataSize={selectedCoupon.length}
+                direction="horizontal"
+                autoScroll
+                renderItem={renderItem}
+                itemWidth={440}
+                itemHeight={320}
+                spacing={15}
+                className={css.itemList}
+              />
+            )}
+          </Container>
+          <div
+            className={css.couponRemain}
+          >{`1/${selectedCoupon?.length}`}</div>
+        </TPopUp>
+      )}
     </HorizontalContainer>
   );
 }
diff --git a/com.twin.app.shoptime/src/views/DetailPanel/ProductAllSection/ProductAllSection.module.less b/com.twin.app.shoptime/src/views/DetailPanel/ProductAllSection/ProductAllSection.module.less
index e92555e2..36ea3189 100644
--- a/com.twin.app.shoptime/src/views/DetailPanel/ProductAllSection/ProductAllSection.module.less
+++ b/com.twin.app.shoptime/src/views/DetailPanel/ProductAllSection/ProductAllSection.module.less
@@ -407,10 +407,74 @@
   }
 }
 
+/* COUPON 버튼 */
+.couponContainer {
+  width:100%;
+  display:flex;
+  justify-content: space-between;
+  align-items: center;
+  .couponTitleText {
+    width:350px;
+    height:60px;
+    .firstTitle {
+      font-size:25px;
+      font-weight:600;
+      color:@COLOR_WHITE;
+      letter-spacing: -1px;
+    }
+    .secondTitle {
+      font-size:22px;
+      font-weight:400;
+      color:@COLOR_WHITE;
+      letter-spacing: -1px;
+    }
+  }
+
+  .couponButton {
+    flex: 1 1 0% !important;
+    width: auto !important;
+    height: 60px !important;
+    background: rgba(68, 68, 68, 0.5) !important;
+    border-radius: 6px !important;
+    border: none !important;
+    padding: 0 !important;
+    margin: 0 !important;
+    display: flex !important;
+    align-items: center !important;
+    justify-content: center !important;
+    &:focus {
+    background: @PRIMARY_COLOR_RED !important; 
+      > div {
+        .couponText {
+          color: white !important;
+        }
+      }
+    }
+    > div {
+      display:flex;
+      align-items: center;
+      justify-content: center;
+      .couponText {
+        color: white !important;
+        font-size: 25px !important;
+        font-family: @baseFont !important;
+        font-weight: 400 !important;        
+        text-align: center !important;
+      }
+      .buttonImg {
+        width:30px;
+        height:24px;
+        margin-left:5px;
+      }
+    }
+  }
+
+}
+
 /* BUY NOW + ADD TO CART 버튼 스타일 */
 .buyNowCartContainer {
   width: 100%;
-  padding-top: 19px;
+  padding-top: 10px;
   display: flex;
   justify-content: space-between;
   align-items: center;
@@ -637,3 +701,128 @@
   // PlayerPanel 모달이 이 영역에서만 재생되도록 설정
   z-index: 1;
 }
+
+//coupon
+.itemWrap {
+  overflow: hidden;
+  position: relative;
+
+  &::after,
+  &::before {
+    position: absolute;
+    width: 253px;
+    height: 320px;
+    top: 0;
+    content: "";
+    z-index: 2;
+  }
+  &::after {
+    left: 0;
+    background: linear-gradient(to right, #f8f8f8, transparent);
+  }
+  &::before {
+    right: 0;
+    background: linear-gradient(to left, #f8f8f8, transparent);
+  }
+  .itemList {
+    .size(@w: 440px , @h: 320px);
+    height: 320px;
+  }
+  > div > div {
+    margin-left: 253px;
+  }
+  > div {
+    > div:nth-child(2) {
+      left: -253px;
+    }
+    > div:nth-child(3) {
+      right: -520px;
+    }
+  }
+}
+
+.couponRemain {
+  font-size: 24px;
+  font-weight: bold;
+  color: #808080;
+  text-align: center;
+
+  margin-top: 20px;
+}
+
+.couponContainer {
+  position: relative;
+
+  &:focus {
+    &::after {
+      .focused(@boxShadow: 22px, @borderRadius: 12px);
+    }
+  }
+
+  .couponItem {
+    .flex(@direction: column, @justifyCenter: space-between);
+    .size(@w: 440px , @h: 320px);
+    text-align: center;
+    background: @COLOR_WHITE;
+
+    padding: 30px;
+    border-radius: 10px;
+    .border-solid(@size:1px,@color:@COLOR_GRAY02);
+
+    .couponTopContents {
+      .couponLate {
+        font-weight: bold;
+        font-size: 32px;
+        color: @PRIMARY_COLOR_RED;
+        line-height: 1.1;
+        height: 40px;
+      }
+
+      .title {
+        font-weight: bold;
+        font-size: 32px;
+        line-height: 1.1;
+        color: @COLOR_GRAY07;
+        width: 400px;
+        height: 40px;
+        .elip(1);
+      }
+    }
+
+    .couponMiddleContents {
+      .flex(@direction: column, @justifyCenter: space-between);
+      font-weight: normal;
+      font-size: 22px;
+      color: @COLOR_GRAY03;
+
+      > span {
+        min-height: 30px;
+
+        &:nth-child(1) {
+          margin-bottom: 10px;
+        }
+      }
+    }
+
+    .couponBottomButton {
+      .flex();
+      .size(@w: 380px , @h: 60px);
+      border-radius: 6px;
+      background-color: #808080;
+      color: #fff;
+      z-index: 1;
+
+      font-weight: bold;
+      font-size: 24px;
+
+      &.disable {
+        background-color: #808080;
+        box-shadow: 0 0 0 0 rgba(0, 0, 0, 0.5);
+      }
+
+      &.focused {
+        background-color: @PRIMARY_COLOR_RED;
+      }
+    }
+  }
+}
\ No newline at end of file