diff --git a/com.twin.app.shoptime/src/views/PlayerPanel/PlayerPanel.jsx b/com.twin.app.shoptime/src/views/PlayerPanel/PlayerPanel.jsx
index 47612073..c5e09f33 100644
--- a/com.twin.app.shoptime/src/views/PlayerPanel/PlayerPanel.jsx
+++ b/com.twin.app.shoptime/src/views/PlayerPanel/PlayerPanel.jsx
@@ -35,6 +35,7 @@ import {
   getMainLiveShow,
   getMainLiveShowNowProduct,
 } from "../../actions/mainActions";
+import { getBrandLiveChannelInfo } from "../../actions/brandActions";
 import * as PanelActions from "../../actions/panelActions";
 import { updatePanel } from "../../actions/panelActions";
 import {
@@ -296,6 +297,11 @@ const PlayerPanel = ({
     (state) => state.common.broadcast
   );
 
+  const brandLiveChannelInfo = USE_SELECTOR(
+    "brandLiveChannelInfo",
+    (state) => state.brand.brandLiveChannelInfoData
+  );
+
   const lastPanelAction = USE_SELECTOR(
     "lastPanelAction",
     (state) => state.panels.lastPanelAction
@@ -362,6 +368,13 @@ const PlayerPanel = ({
     return {};
   }, [panelInfo?.shptmBanrTpNm, showDetailInfo]);
 
+  // patnrId가 19일 때 getBrandLiveChannelInfo API 호출
+  useEffect(() => {
+    if (panelInfo?.patnrId === "19") {
+      dispatch(getBrandLiveChannelInfo({ patnrId: panelInfo.patnrId }));
+    }
+  }, [panelInfo?.patnrId, dispatch]);
+
   useEffect(() => {
     if (!panelInfo?.modal && panelInfo?.shptmBanrTpNm === "MEDIA") {
       dispatch(sendLogGNB(Config.LOG_MENU.FULL));
@@ -1213,16 +1226,37 @@ const PlayerPanel = ({
     panelInfo.shptmBanrTpNm,
   ]);
 
-  // get PlayListInfo
+  // get PlayListInfo for VOD
   useEffect(() => {
     if (panelInfo?.shptmBanrTpNm === "VOD") {
+      // patnrId가 19일 때 brandLiveChannelInfo 사용
+      if (panelInfo?.patnrId === "19") {
+        if (
+          brandLiveChannelInfo &&
+          brandLiveChannelInfo.data &&
+          brandLiveChannelInfo.data.brandChanInfo &&
+          Array.isArray(brandLiveChannelInfo.data.brandChanInfo) &&
+          brandLiveChannelInfo.data.brandChanInfo.length > 0
+        ) {
+          addPanelInfoToPlayList(brandLiveChannelInfo.data.brandChanInfo);
+          return; // patnrId 19일 때는 여기서 종료
+        }
+      }
+
+      // 일반적인 경우 featuredShowsInfos 사용
       if (showDetailInfo && showDetailInfo.length > 0) {
         if (featuredShowsInfos && featuredShowsInfos.length > 0) {
           addPanelInfoToPlayList(featuredShowsInfos);
         }
       }
     }
-  }, [featuredShowsInfos]);
+  }, [
+    panelInfo?.shptmBanrTpNm,
+    panelInfo?.patnrId,
+    featuredShowsInfos,
+    brandLiveChannelInfo,
+    showDetailInfo,
+  ]);
 
   // get PlayListInfo
   useEffect(() => {
@@ -1904,6 +1938,46 @@ const PlayerPanel = ({
         e?.preventDefault();
         return;
       }
+
+      // LIVE 타입이면서 patnrId가 19일 때 자동재생 처리
+      if (
+        panelInfoRef.current.shptmBanrTpNm === "LIVE" &&
+        panelInfoRef.current.patnrId === "19"
+      ) {
+        const currentIndex = selectedIndex;
+        const nextIndex = currentIndex + 1;
+
+        if (
+          playListInfo &&
+          nextIndex < playListInfo.length &&
+          playListInfo[nextIndex]?.showId
+        ) {
+          // 다음 비디오가 있으면 자동으로 다음 비디오 재생
+          setSelectedIndex(nextIndex);
+
+          // LIVE 비디오의 경우 startVideoPlayer 호출
+          dispatch(
+            startVideoPlayer({
+              chanId: playListInfo[nextIndex]?.chanId,
+              modal: panelInfoRef.current.modal || false,
+              patnrId: playListInfo[nextIndex]?.patnrId,
+              showId: playListInfo[nextIndex]?.showId,
+              showUrl: playListInfo[nextIndex]?.showUrl,
+              shptmBanrTpNm: "LIVE",
+            })
+          );
+        } else {
+          // 다음 비디오가 없으면 기존 로직 실행
+          Spotlight.pause();
+          setTimeout(() => {
+            Spotlight.resume();
+            dispatch(PanelActions.popPanel(panel_names.PLAYER_PANEL));
+          }, VIDEO_END_ACTION_DELAY);
+        }
+        e?.stopPropagation();
+        e?.preventDefault();
+        return;
+      }
     },
     [selectedIndex, playListInfo, dispatch]
   );
diff --git a/com.twin.app.shoptime/src/views/PlayerPanel/PlayerTabContents/TabContainer.jsx b/com.twin.app.shoptime/src/views/PlayerPanel/PlayerTabContents/TabContainer.jsx
index 04beb859..b7a0448f 100644
--- a/com.twin.app.shoptime/src/views/PlayerPanel/PlayerTabContents/TabContainer.jsx
+++ b/com.twin.app.shoptime/src/views/PlayerPanel/PlayerTabContents/TabContainer.jsx
@@ -130,6 +130,22 @@ export default function TabContainer({
           handleItemFocus={_handleItemFocus}
         />
       )}
+      {panelInfo?.shptmBanrTpNm === "VOD" &&
+        panelInfo?.patnrId === "19" &&
+        tab === 1 && (
+          <FeaturedShowContents
+            tabTitle={tabList}
+            featuredShowsInfos={playListInfo}
+            currentVideoInfo={playListInfo[selectedIndex]}
+            setSelectedIndex={setSelectedIndex}
+            selectedIndex={selectedIndex}
+            videoVerticalVisible={videoVerticalVisible}
+            currentVideoShowId={playListInfo[selectedIndex]?.showId}
+            tabIndex={tab}
+            panelInfo={panelInfo}
+            handleItemFocus={_handleItemFocus}
+          />
+        )}
       {panelInfo?.shptmBanrTpNm === "VOD" && tab === 1 && (
         <FeaturedShowContents
           tabTitle={tabList}
diff --git a/com.twin.app.shoptime/src/views/PlayerPanel/PlayerTabContents/TabContents/FeaturedShowContents.jsx b/com.twin.app.shoptime/src/views/PlayerPanel/PlayerTabContents/TabContents/FeaturedShowContents.jsx
index e246dce9..f2584271 100644
--- a/com.twin.app.shoptime/src/views/PlayerPanel/PlayerTabContents/TabContents/FeaturedShowContents.jsx
+++ b/com.twin.app.shoptime/src/views/PlayerPanel/PlayerTabContents/TabContents/FeaturedShowContents.jsx
@@ -7,7 +7,12 @@ import Spotlight from "@enact/spotlight";
 import defaultImage from "../../../../../assets/images/img-thumb-empty-144@3x.png";
 import { updatePanel } from "../../../../actions/panelActions";
 import TVirtualGridList from "../../../../components/TVirtualGridList/TVirtualGridList";
-import { LOG_CONTEXT_NAME, LOG_MENU, LOG_MESSAGE_ID, panel_names } from "../../../../utils/Config";
+import {
+  LOG_CONTEXT_NAME,
+  LOG_MENU,
+  LOG_MESSAGE_ID,
+  panel_names,
+} from "../../../../utils/Config";
 import { $L, removeSpecificTags } from "../../../../utils/helperMethods";
 import PlayerItemCard, { TYPES } from "../../PlayerItemCard/PlayerItemCard";
 import ListEmptyContents from "../TabContents/ListEmptyContents/ListEmptyContents";
@@ -25,7 +30,7 @@ export default function FeaturedShowContents({
   tabIndex,
   handleItemFocus,
   tabTitle,
-  panelInfo
+  panelInfo,
 }) {
   const dispatch = useDispatch();
   const isClickBlocked = useRef(false);
@@ -42,6 +47,8 @@ export default function FeaturedShowContents({
     ({ index, ...rest }) => {
       const {
         thumbnailUrl,
+        logoImgPath,
+        thumbnailImgPath,
         patncLogoPath,
         patnrId,
         showId,
@@ -61,8 +68,8 @@ export default function FeaturedShowContents({
           category: catNm,
           partner: patncNm,
           contextName: LOG_CONTEXT_NAME.SHOW,
-          messageId: LOG_MESSAGE_ID.CONTENTCLICK
-        }
+          messageId: LOG_MESSAGE_ID.CONTENTCLICK,
+        };
         dispatch(sendLogTotalRecommend(params));
         //중복클릭방지
         if (isClickBlocked.current) {
@@ -97,8 +104,14 @@ export default function FeaturedShowContents({
           {...rest}
           key={prdtId}
           imageAlt={prdtId}
-          logo={patncLogoPath}
-          imageSource={thumbnailUrl ? thumbnailUrl : defaultImage}
+          logo={logoImgPath ? logoImgPath : patncLogoPath}
+          imageSource={
+            thumbnailUrl
+              ? thumbnailUrl
+              : thumbnailImgPath
+                ? thumbnailImgPath
+                : defaultImage
+          }
           productName={showNameDangerouslySetInnerHTML}
           patnerName={patncNm}
           onClick={handleItemClick}