diff --git a/com.twin.app.shoptime/src/App/deepLinkHandler.js b/com.twin.app.shoptime/src/App/deepLinkHandler.js
index 40c822d3..2c29c925 100644
--- a/com.twin.app.shoptime/src/App/deepLinkHandler.js
+++ b/com.twin.app.shoptime/src/App/deepLinkHandler.js
@@ -85,6 +85,7 @@ export const handleDeepLink = (contentTarget) => (dispatch, _getState) => {
             patnrId: patnrId,
             chanId: chanId,
             shptmBanrTpNm: "LIVE",
+            modal: false, // DeepLink 진입 시 fullscreen으로 재생
             // expsOrd: expsOrd,
           };
           break;
@@ -101,6 +102,7 @@ export const handleDeepLink = (contentTarget) => (dispatch, _getState) => {
             patnrId: patnrId,
             showId: showId,
             shptmBanrTpNm: "VOD",
+            modal: false, // DeepLink 진입 시 fullscreen으로 재생
             // expsOrd: expsOrd,
           };
           break;
@@ -274,6 +276,18 @@ export const handleDeepLink = (contentTarget) => (dispatch, _getState) => {
         const action =
           panelName === panel_names.HOME_PANEL ? updateHomeInfo : pushPanel;
 
+        // 🔽 LS(Live Show) 또는 VS(VOD Show)인 경우 DeepLink 진입 플래그 설정
+        if ((type === 'LS' || type === 'VS') && action === pushPanel) {
+          dispatch(
+            updateHomeInfo({
+              name: panel_names.HOME_PANEL,
+              panelInfo: {
+                isDeepLinkEntry: true, // DeepLink PlayerPanel 진입 플래그
+              },
+            })
+          );
+        }
+
         dispatch(
           action({
             name: panelName,
diff --git a/com.twin.app.shoptime/src/views/HomePanel/HomeBanner/HomeBanner.jsx b/com.twin.app.shoptime/src/views/HomePanel/HomeBanner/HomeBanner.jsx
index 40141919..b5be5288 100644
--- a/com.twin.app.shoptime/src/views/HomePanel/HomeBanner/HomeBanner.jsx
+++ b/com.twin.app.shoptime/src/views/HomePanel/HomeBanner/HomeBanner.jsx
@@ -54,6 +54,9 @@ export default function HomeBanner({
 
   const popupVisible = useSelector((state) => state.common.popup.popupVisible);
   const panels = useSelector((state) => state.panels.panels);
+  const isDeepLinkEntry = useSelector(
+    (state) => state.home.homeInfo?.panelInfo?.isDeepLinkEntry
+  );
   // 🔽 useFocusHistory - 경량화된 범용 포커스 히스토리
   const focusHistory = useFocusHistory({
     enableLogging: true,
@@ -164,10 +167,11 @@ export default function HomeBanner({
       videoData = targetBannerData.bannerDetailInfos?.[0];
     }
 
-    // DetailPanel이 떠 있는 동안에는 배너 자동 재생을 스킵 (PlayerPanel 모달 재설정 방지)
+    // 🔽 [251221] DetailPanel이나 DeepLink PlayerPanel이 떠 있으면 배너 자동 재생 스킵
     const hasDetailPanel = panels.some((p) => p.name === panel_names.DETAIL_PANEL);
+    const hasPlayerPanel = panels.some((p) => p.name === panel_names.PLAYER_PANEL);
 
-    if (!hasDetailPanel && videoData && (videoData.shptmBanrTpNm === 'LIVE' || videoData.shptmBanrTpNm === 'VOD')) {
+    if (!hasDetailPanel && !hasPlayerPanel && !isDeepLinkEntry && videoData && (videoData.shptmBanrTpNm === 'LIVE' || videoData.shptmBanrTpNm === 'VOD')) {
       console.log('[HomeBanner] 초기 비디오 자동 재생:', defaultFocus);
 
       dispatch(
@@ -185,7 +189,7 @@ export default function HomeBanner({
         })
       );
     }
-  }, [bannerDataList, defaultFocus, dispatch, panels]);
+  }, [bannerDataList, defaultFocus, dispatch, panels, isDeepLinkEntry]);
 
   const renderItem = useCallback(
     (index, isHorizontal) => {
diff --git a/com.twin.app.shoptime/src/views/HomePanel/HomePanel.jsx b/com.twin.app.shoptime/src/views/HomePanel/HomePanel.jsx
index 37af3f0c..9310985c 100644
--- a/com.twin.app.shoptime/src/views/HomePanel/HomePanel.jsx
+++ b/com.twin.app.shoptime/src/views/HomePanel/HomePanel.jsx
@@ -1126,6 +1126,9 @@ const HomePanel = ({ isOnTop, showGradientBackground = false }) => {
   const detailPanelClosedTime = useSelector(
     (state) => state.home.homeInfo?.panelInfo?.detailPanelClosedAt
   );
+  const isDeepLinkEntry = useSelector(
+    (state) => state.home.homeInfo?.panelInfo?.isDeepLinkEntry
+  );
 
   useEffect(() => {
     if (detailPanelClosed && isOnTop) {
@@ -1137,6 +1140,13 @@ const HomePanel = ({ isOnTop, showGradientBackground = false }) => {
       // console.log('[HomePanel] *** videoPlayIntentRef.current:', videoPlayIntentRef.current);
       // console.log('[HomePanel] *** lastPlayedBannerIdRef.current:', lastPlayedBannerIdRef.current);
 
+      // 🔽 [251221] DeepLink로 PlayerPanel이 진입한 경우 자동 재생 스킵
+      // (플래그 리셋은 PlayerPanel cleanup에서 처리하므로 여기서는 스킵만)
+      if (isDeepLinkEntry) {
+        dlog('[HomePanel] *** [DeepLink] isDeepLinkEntry=true 감지 - 자동 재생 스킵');
+        return;
+      }
+
       // 🔽 videoPlayIntentRef가 null인 경우: 비디오 재생 가능한 첫 번째 배너 찾기
       if (!videoPlayIntentRef.current && bannerDataList) {
         dlog(
@@ -1280,7 +1290,7 @@ const HomePanel = ({ isOnTop, showGradientBackground = false }) => {
         );
       }
     }
-  }, [detailPanelClosed, isOnTop, bannerDataList, dispatch]);
+  }, [detailPanelClosed, isOnTop, bannerDataList, isDeepLinkEntry, dispatch]);
   // =======
   //     const justCameBack = !prevIsOnTopRef.current && isOnTop;
 
diff --git a/com.twin.app.shoptime/src/views/PlayerPanel/PlayerPanel.jsx b/com.twin.app.shoptime/src/views/PlayerPanel/PlayerPanel.jsx
index 8577c61e..c2ec759d 100644
--- a/com.twin.app.shoptime/src/views/PlayerPanel/PlayerPanel.jsx
+++ b/com.twin.app.shoptime/src/views/PlayerPanel/PlayerPanel.jsx
@@ -30,6 +30,7 @@ import {
   getMainLiveShow,
   getMainLiveShowNowProduct,
 } from '../../actions/mainActions';
+import { updateHomeInfo } from '../../actions/homeActions';
 import * as PanelActions from '../../actions/panelActions';
 import { updatePanel } from '../../actions/panelActions';
 import {
@@ -1170,6 +1171,7 @@ const PlayerPanel = ({ isTabActivated, panelInfo, isOnTop, spotlightId, ...props
       if (!panelInfo.modal) {
         console.log('[PlayerPanel] popPanel - closeButtonHandler');
         dispatch(PanelActions.popPanel());
+        // 🔽 [251221] cleanup useEffect에서 isDeepLinkEntry 리셋 처리
         dispatch(changeAppStatus({ cursorVisible: false }));
 
         //딮링크로 플레이어 진입 후 이전버튼 클릭시
@@ -1206,6 +1208,17 @@ const PlayerPanel = ({ isTabActivated, panelInfo, isOnTop, spotlightId, ...props
         topPanel: panels[panels.length - 1]?.name,
         stack: panels.map((p) => p.name),
       });
+
+      // 🔽 [251221] PlayerPanel unmount 시 DeepLink 플래그 리셋
+      dispatch(
+        updateHomeInfo({
+          name: panel_names.HOME_PANEL,
+          panelInfo: {
+            isDeepLinkEntry: false,
+          },
+        })
+      );
+
       const topPanelName = panels[panels.length - 1]?.name;
       if (
         panelInfo.modal &&
@@ -1219,7 +1232,7 @@ const PlayerPanel = ({ isTabActivated, panelInfo, isOnTop, spotlightId, ...props
         Spotlight.focus('tbody');
       }
     };
-  }, [panelInfo?.modal, isOnTop, panels]);
+  }, [panelInfo?.modal, isOnTop, panels, dispatch]);
 
   useEffect(() => {
     if (showNowInfos && panelInfo.shptmBanrTpNm === 'LIVE') {